How to Get to the Top of Google: A No-Nonsense Guide for Business Owners Who Want to Win

We get asked this all the time:"How do I get my business to the top of Google?"

Here’s the truth—it’s not about tricking Google. It’s about showing up for your audience consistently and strategically. You’ve got to earn that top spot. But don’t worry, we’re breaking it down into clear, actionable steps you can start on today.

1. Start with a Solid Website (Yes, It Still Matters)

Google loves a clean, fast-loading, mobile-friendly website. If your site takes forever to load, looks messy on mobile, or doesn’t offer value right off the bat—you’re losing rankings before the race even starts.

✅ Use clear navigation

✅ Make sure your site is responsive

✅ Compress images for speed

✅ Check your Core Web Vitals (Google loves these!)

2. Create Content That Solves Real Problems

Content is still king—but not just any content. We’re talking helpful, relevant, consistent content that answers the questions your audience is already Googling.

💡 Pro tip: Use tools like Answer the Public, Google Trends, or even your own FAQs to generate blog post ideas.

Don’t just write for SEO—write for humans first, and then optimize for search engines.

3. Use the Right Keywords (Smartly)

Think of keywords as the language your customers use to find you. You need to speak that language—naturally.

Here’s how:

• Do keyword research using tools like Ubersuggest, SEMRush, or Google Keyword Planner

• Use long-tail keywords (they’re less competitive and super specific)

• Add them to your:

  • Page titles

  • Headers (H1, H2, etc.)

  • Meta descriptions

  • URLs

  • Alt text on images

But remember—no keyword stuffing. Google’s smarter than that.

Climbing to the top of Google search results.

4. Get Google Business Profile Working for You

If you’re a local business (like we are), Google Business Profile is gold.

✅ Keep your listing updated

✅ Add high-quality photos

✅ Post regularly (yes, treat it like social media)

✅ Get those 5-star reviews (and respond to them!)

Google LOVES active profiles and will rank you higher in local search results because of it.

5. Build Backlinks Like a Boss

Backlinks = other websites linking to yours. Think of them as online votes of confidence.

Ways to get them:

• Write guest blog posts

• List your business in directories

• Get featured in local news or podcasts

• Partner with other businesses in your network

Just make sure the links are relevant and legit. Spammy links can hurt more than help.

6. Stay Active on Social Media

Social signals don’t directly affect SEO, but they do drive traffic—and traffic tells Google people are interested in your content.

Post with intention. Drive people to your blog, your listings, your services.

And always make it easy for people to share your content with built-in share buttons.

7. Track, Tweak, Repeat

SEO isn’t a “set it and forget it” deal. Use Google Analytics and Search Console to see what’s working and what needs love.

We track performance like it’s a science—because it is.

Final Word: Be the Best Result

At the end of the day, Google’s job is to show people the best possible answer to their question. Your job?Be that answer.

If all this feels overwhelming, don’t stress. We’ve helped hundreds of business owners climb the ranks (without climbing the walls). And we’re happy to help you too.

Let’s get you seen. Let’s get you to the top.